Advertiser Profile: James Dunford | Cotswold Outdoor

Cotswold Outdoor is the leading outdoor clothing and equipment retailer stocking one of the most comprehensive ranges of outdoor clothing, footwear and equipment in Europe.

Describe Cotswold Outdoor in one sentence.

We’re the UK’s leading outdoor clothing and equipment retailer, with 40 years of heritage which is underpinned by our core values of providing an outstanding service on a huge range of outdoor gear. Or, in two words… we’re AWESOME!

What advice would you give to affiliates who are looking to promote Cotswold Outdoor on the Webgains platform?

Firstly, don’t be afraid to get in touch. Drop Rosie or myself an email, so we can discuss opportunities and ways we can help. We’re really keen on understanding what each affiliate can offer. We’re open to new ideas (the more, the better), tenancy opportunities, incentives – you name it, we’re always open to discussion. Don’t forget our nationwide network of stores either, commission is paid out for all click and collect orders and in the run up to Christmas it becomes a really key benefit for our customers.

What do you get up to outside of work?

Outside of work, I’m heavily (arguably too heavily!) involved in Motorsport and love travelling. I work with a small group of epic racing drivers from across the globe to develop and build their social media channels, meaning I’m fortunate enough shoot off to race tracks around the world pretty frequently. If I’m not with them, I’ll likely be mountain biking/karting/running/cycling/skiing, or generally trying to find something that I can do to terrify myself! Oh, and I can’t fill this question out without mentioning a serious passion for burgers – hit me up on Twitter (@Jimbobarooney_D) if you’ve got suggestions…

What do you like about working with Webgains?

We’ve worked with Webgains for a little over 18 months now, and our relationship has gone from strength to strength. A key differentiator is all of the opportunities which arise, alongside continued program development. From an agencies perspective, it’s very easy to become complacent once a client has been with you for a decent length of time, but Webgains are constantly pushing the program to new heights. Kudos to both Rosie and Will for the exceptional work!

What are your most popular products?

Coming up to the winter months, our range of waterproof and insulation jackets become really popular, especially around Christmas. Both The North Face and Jack Wolfskin ranges are featured in store at the moment, and they’re both exceptional brands with a fantastic range of products. It’s hard to mention popular products without talking about the new GoPro Hero 4 action camera too; we’ve witnessed incredible demand and for good reason… It’s EPIC!

What makes you stand out from competition?

We’re fortunate enough to work in an industry with a group of fantastic retailers and each have great qualities, but we feel our passion and knowledge for the outdoors alongside our range is an incredibly powerful proposition.

If you visit one of our stores or call our customer care team, you’ll realise they’re an enormously passionate group of individuals, who come together to create an industry leading team. If you’re going on an adventure, you’ll usually find someone within the business that’s able to provide you expert advice based on real world experience. That’s complimented by our enormous range from a whole host of incredible outdoor brands; we’d like to think it’s a pretty darn awesome combination.