Affectv: The Persona Discovery Platform
Affectv is an international leader in audience technology whose mission is to make advertising more relevant for people and to help improve the Internet in the process.
Affectiv help brands and marketers to find, understand and connect with the relevant audience, in real-time across multiple digital channels, by translating the world of noisy data into people’s signals. Affectiv’s Persona Discovery Platform measures user behaviour across over 200 data-points including billions of interactions each month from over 500m people. This data is used to pinpoint purchase intent before targeting consumers with dynamic display.
In collaboration with Webgains, Affectv have been working on a recent piece of activity for Yours Clothing delivering an ROI in excess of 500%.