Not all products and services convert online, and even when they do, there are still those consumers who would rather speak to a person before making their purchase. In the past, these consumers have been notoriously difficult to track meaning a lack of visibility over where they’ve come from and lost revenue for the publishers who referred them.
Call tracking harnesses the power of online tracking and shines a light on the complete purchase journey of these customers. Attribute converting consumers to the referring source and reward publishers accordingly.
How does it work?
There are several call tracking partners on the network but, for the most part, they all work on the basis of serving consumers a dynamic phone number based on the traffic source. When the customer calls you and converts, the phone number they called is used to match them to the referring source.