Performance marketing offers a world of possibilities for businesses in the early stages of growth. The idea is simple, you sign up to a network that works with thousands of publishers and the network helps you drive sales for your business. When a sale is made you pay the publisher and network a percentage. Publishers come in many forms, from cashback and voucher code sites, paid search agencies, price comparison sites, shopping sites, content sites, blogs and retargeting companies.

The secret to successful performance marketing is the understanding of how to engage with these publishers and that is what our platform and account managers are here to help you do.

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    60 Second Interview: Kris Tait at Croud

    Croud are a fast-growing performance marketing agency specializing in PPC, SEO and content among other key areas. Their expertise is reflected by them being an award-winning company and we caught up with their VP Business Development, Kris Tait. 1. Tell… Read more

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    Jules B and Community Driven Content Sites

    With eight stores in the North of England, Jules B is a luxury fashion retailer and e-tailer that has been in the business of dressing stylish men and women for over 27 years. Polyvore is a community driven social shopping… Read more

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    Damsel in a Dress Look Sensational at the Races

    So Sensational is the shopping and style site where grown-up women can buy boutique clothing, daywear, posh frocks, petite and plus size clothes. So Sensational is run by two fashion aficionados who write all their own content and crucially, are… Read more

  • Rachel370

    Rachel McDonald, Account Manager

    Account Manager Rachel joined Webgains in July 2013. Having studied Film and TV production, she worked for a music and film PR company managing tours for clients including Marty Wilde and Slade & Sweet. She then worked as a temp… Read more