Integration or Attribution?
What’s the difference between integration and attribution?
Advertisers have increasingly complex needs when it comes to attribution. Call tracking, lead gen and various other practices mean attributing a sale to the last referring publisher is no longer enough, and gone are the days when integrating a new client on to the network was just a case of plugging in a tracking code.
When it comes to attributing sales, advertisers’ needs vary greatly and it’s only right that our tracking reflects that. That’s why we remodelled our integration team to form a new attribution team who work with clients and account managers to deliver customised tracking solutions which really meet the needs of clients and tell them exactly what they want to know about their sales.