The super-short guide to using Pinterest as an affiliate

So after an 18-month ban, last month those ever-fickle people at Pinterest announced they’d once again be allowing users to embed affiliate links. How long it lasts for is anyone’s guess but until they change their minds again there’s money to be made, so check out our super short guide to using Pinterest as an affiliate.

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Keep it pretty

Pinterest is first and foremost a visual channel so ugly Pins are going to go down like lead balloon. Pinterest is where people go for ideas and inspiration so steer clear of sterile product images and try to show products in action. And definitely use the best quality photography you can get your hands on. Chat to our publisher team or account managers to see if advertisers can give you additional creative or even better, some product samples to photograph yourself.

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Don’t forget who you are

Think of your Pinterest board the way you think of your other social channels and make sure you don’t lose sight of your tone of voice and identity. Your users follow you for a reason and your Pinterest board is just another extension of your online presence. Keep content relevant to your users and curate it with the same precision as your other media.

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Put it out there

Just like other social channels, Pinterest lets you promote your Pins to targeted users. This is especially useful if what with the ban on monetisation you’ve neglected Pinterest and your follower numbers are looking a bit anaemic.  Pinterest have their own handy tips on setting up campaigns and will let you track your own custom actions as well as the usual suspects like views, clicks and repins.

Not on Pinterest yet? Take a look at what they’ve got to offer here.