This and that

From recent events to new initiatives, take a look at the latest happenings from Webgains.

  • The super-short guide to using Pinterest as an affiliate

    The super-short guide to using Pinterest as an affiliate

    So after an 18-month ban, last month those ever-fickle people at Pinterest announced they’d once again be allowing users to embed affiliate links...

  • THE GUIDE: APPLYING THE POWER OF PUBLISHERS TO A MULTICHANNEL STRATEGY

    THE GUIDE: APPLYING THE POWER OF PUBLISHERS TO A MULTICHANNEL STRATEGY

    Marketing channels should support and compliment each other, working simultaneously to drive customers through the purchase funnel. We look at how you can make sure your strategy is unified and your affiliate program is reaching its full potential.

    With a large proportion of publishers sitting at the final stages of the acquisition funnel, it’s easy to overlook the potential of the affiliate channel to support what are typically earlier stages in the purchase funnel. With performance marketing able to represent up to 30% of a brands online revenue, it’s not only a meaningful acquisition channel, but can support your other marketing strategies.

  • THE GUIDE: DYNAMIC EMAIL

    THE GUIDE: DYNAMIC EMAIL

    We take a look at new kid on the block, dynamic email. What are they about? How do they work? And how are brands like Nike and Amazon making the most of them?

    With 56% of people unsubscribing from emails because they’re irrelevant it would seem static email just doesn’t cut it any more. In a world where our shopping experiences, and come to think of it, our lives are increasingly personalized, it makes sense that emails should be too.

  • TOP TIPS: SELL YOURSELF TO A BRAND

    TOP TIPS: SELL YOURSELF TO A BRAND

    As a publisher, chances are you have that one client you’d love to work with, the one who you know your solution could provide great benefits for. But what if you haven’t had the opportunity to get in front of them and demonstrate your full potential? Well, we’ve spoken to our Publisher Directors to help you out and devised five steps to help you win that dream client.

  • Top Tips: Creating the perfect customer journey

    Top Tips: Creating the perfect customer journey

    How do you deliver the perfect customer journey that keeps the user engaged from browsing through to buying? The customer journey can be difficult to track but it’s crucial to understand if you’re going to optimise your conversion rates. We’ve picked the team’s brains and combined their wisdom into the following top tips.

  • AffStat Affiliate Marketing Statistics

    AffStat Affiliate Marketing Statistics

    The AffStat 2016 data will be published for free in the future. Name and email are optional. If you provide it, we will notify you when the report is ready. You will not be identified in any way for the report – all information will be published in aggregate.

  • Ask the Team: What does the future hold for social media advertising?

    Ask the Team: What does the future hold for social media advertising?

    The world of social media advertising is thriving, and with the ability to target such specific audiences at a fraction of the cost of traditional advertising it comes at no surprise.

    We spoke to our team to get their opinions on what they think the future holds for social media advertising...

  • Ask the team: The benefits of the perfect publisher mix

    Ask the team: The benefits of the perfect publisher mix

    When it comes to the publishers you work with, you don’t want to put all your eggs in one basket. Hear the team’s thoughts on the benefits of having a healthy publisher mix.

    Having a variety of publisher types is vital when it comes to boosting your online presence and optimizing your ROI.

  • The Guide: PPC and performance go hand in hand

    The Guide: PPC and performance go hand in hand

    The days of disconnected marketing channels are long gone. But how well is your PPC supporting your performance marketing? And what should you be thinking about to get them working hand in hand?

    It's no secret that PPC has the potential to deliver huge ROI regardless of your budget...

  • Top Tips: Kick-start new partnerships

    Top Tips: Kick-start new partnerships

    Check out our top tips for publishers new and old on making headway with new advertiser partnerships.

    You're a publisher. You've got a great site. And...

  • The Guide: Exploring Native

    The Guide: Exploring Native

    Explore native advertising with our useful, easy to read infographic.

    Native advertising is paid content that matches a publication's editorial standards while meeting the audience's expectations.

  • The Guide: Demystifying AdWords

    The Guide: Demystifying AdWords

    Harness the power of search by facing your fears and getting to grips with the basics of the world's largest PPC platform.

    So you’ve got your website in decent shape, and your conversion rate and AOV are going up and

  • The Guide: Attribution 101

    The Guide: Attribution 101

    Attribution gives insight into how, when and where marketing influences customers across devices and channels.

    Attribution explained in a cool, easy to read infographic.

  • Top Tips: How to get the most from your account manager

    Top Tips: How to get the most from your account manager

    Over the course of your program you'll have more contact with your account manager than with anyone else and a good working relationship is invaluable in helping your program grow.

    With experience and expertise, your account manager is one of the most valuable resources

  • Top Tips: Refresh Your Relationships

    Top Tips: Refresh Your Relationships

    When it comes to successful performance marketing, relationships are everything – the strength of your partnerships can make or break your campaigns.

    Whilst there’s no shortcut to those all important

  • Looking Forward: Are we about to see a search engine from Apple?

    Looking Forward: Are we about to see a search engine from Apple?

    For over a decade now Google has ruled the internet. Numerous companies have tried and failed to compete with the impenetrable force of Google’s search engine, Microsoft and Yahoo being the closest contenders, with Bing taking 20% of the US search engine market share and

  • Top Tips: Ramp up your conversion rate

    Top Tips: Ramp up your conversion rate

    It's one thing getting traffic to your site but unless you want your efforts to fall flat on their collective face, you need to make sure you're turning that traffic into sales. A few simple tweaks could be all you need to dramatically increase your conversion rate. Here are

  • Top Tips: Managing a rebrand in the performance channel

    Top Tips: Managing a rebrand in the performance channel

    Rebranding your business is always an exciting prospect. Whether it’s a refresh or a full rebrand, it can be a great way to take the brand forward and reinvigorate consumer appeal. Applying your rebrand in the performance

  • The Guide: Bloggers - they're coming for us all!

    The Guide: Bloggers - they're coming for us all!

    Did you write a diary when you were younger? Then you’re probably familiar with blogging too. Its popularity and value has soared in recent years, with personal bloggers becoming quasi celebrities and as a result, businesses sitting up

  • Top Tips: Choosing the right tenancy packages

    Top Tips: Choosing the right tenancy packages

    Tenancy packages can be a great way to boost revenue and give your brand extra exposure in the marketplace, which is why choosing the right exposure packages should be a carefully considered decision. Your account manager will be able to advise you on how to pick the top packages for your brand, but we’ve also put together our top five tips on how to secure the

  • Google's New Mobile Ranking

    Google's New Mobile Ranking

    Nick Comber, our Compliance Officer, cuts through the noise and explains what Google's change really means and what you need to do.

    What's this all about?

    Google announced last month that from 21st

  • Top Tips: Launching new products in the performance space

    Top Tips: Launching new products in the performance space

    Launching a new product is important to any business and should be an exciting prospect for any marketing team. What’s more the affiliate channel can be a great way to get your product to market. Check out our top tips below.

  • Top Tips: International expansion

    Top Tips: International expansion

    Expanding your brand internationally is a daunting and exciting prospect and it goes without saying that you should do your research. While there’s no shortage of advice on what your top considerations should be, we’ve selected what we think are the most important for getting it right.

    1.) Know your markets

  • Top Tips: Publisher engagement

    Top Tips: Publisher engagement

    An engaged publisher base is an important part of a successful program. But standing out from a noisy crowd can prove a challenge. We’ve put together our top five tips for keeping your publishers on-board and committed to you.

    1.) Communicate

    It’s essential to maintain regular communication

  • Graham Jenner: 6 things Marvin Gaye can teach us about affiliate marketing

    Graham Jenner: 6 things Marvin Gaye can teach us about affiliate marketing

    As well as being a very successful singer, Marvin Gaye (allegedly) knew a thing or two about affiliate marketing too... Graham from TopCashback explains more...

  • 10 Wildly Under-Appreciated Facts About Australia

    10 Wildly Under-Appreciated Facts About Australia

    To celebrate the recent launch of Webgains Australia we've spoken to resident Aussie, our Attribution & Support Executive Paul Lewis. He's given us his top ten interesting, obscure and at times downright ridiculous facts about Australia. Go forth and win pub quizes!

  • Simon Bird: SMEs - Making it Big

    Simon Bird: SMEs - Making it Big

    Simon Bird, from leading voucher code site Savoo, offers a humourous take on how SMEs can outwit large organisations in the performance marketing industry.

    Ever since I joined performance marketing (a long time ago now), I’ve always preached and seen the Pareto principle (80/20 rule) in action...

  • Glen Calvert: Bringing Data to Life in Ads

    Glen Calvert: Bringing Data to Life in Ads

    "Right person, right message, right time." CEO and founder of Affectv, Glen Calvert explains how real time, personalised targeting is the key to conversion.

  • Mark Pearson: Why m-commerce won't kill the high street

    Mark Pearson: Why m-commerce won't kill the high street

    How should the high street handle the boom in m-commerce? Mark Pearson shares his thoughts on what it needs to do to survive and thrive.

  • EVERYTHING YOU EVER WANTED TO KNOW ABOUT POLAND (BUT WERE TOO AFRAID TO ASK)

    EVERYTHING YOU EVER WANTED TO KNOW ABOUT POLAND (BUT WERE TOO AFRAID TO ASK)

    Noticed how the Polish market is growing and want to be a part of it? Not sure whether you should go for it? International publisher executive Aga Suty tells you everything you ever wanted to know about Poland but were afraid to ask. Well, about the affiliate channel at least.

  • Webgains reshapes affiliate marketing

    Webgains reshapes affiliate marketing

    "Webgains has reshaped affiliate marketing with custom-built tools to simplify and streamline the process." -- As Featured on DealCrunch.com