Webgains Launches Content Rewards

Content Rewards is a blogger ad quality content site initiative whereby advertisers offer bonus payments to content publishers who contribute clicks to sales.

Content publishers have an important role in driving quality traffic into the sales funnel but data shows that the sites generating initial clicks can lose out to other publishers further down the click path. The Webgains Content Rewards scheme helps advertisers to meaningfully reward their content publishers with guaranteed bonus payments for contributing to sales.

How does it work?

In addition to standard CPA which is paid as normal on a last-click-win basis, participating advertisers take a stake of their ad-hoc tenancy budget and allocate it to the Content Rewards scheme. Of this, 60% is allocated to publishers driving the first click, while 40% is divided among publishers driving the remaining clicks.

diagram

How do I get started?

We have a selection of fashion and outdoor advertisers including Cotswold Outdoor already signed up to the launch phase. To join them or to learn more about how content rewards can help you engage your publisher base and optimise your program, speak to your account manager today.

If you’re a publisher and want to start earning with these advertisers and all those that follow, get in touch with our team on contentrewards@webgains.com.